Australasian course: CPI Airport Commercial Development and Management Course

The 2018 course will be held in Sydney from Monday July 23 – Thursday July 26. The 2018 course brochure will be available soon. In the meantime, the 2017 course brochure is available here for reference; the format is unlikely to change. If you want to register for the 2018 Sydney course, please download the form from the button below. Alternatively, you may wish to attend the UK course, taking place from Monday October 30 – Thursday November 2, 2017. See the United Kingdom page for more information.

Download brochure Download registration form

“This was an excellent learning experience for me and I would recommend it without reservation.”

David Blackwell, Executive General Manager Customer Service, Adelaide Airport

“Valuable, energetic, and educational course. It is a must course for any airport retail employee.”

Shabib I. Al-Lawati, Food & Beverage Officer – Commercial Department, Oman Airports Management Company

Key themes covered

  • Developing the right retail and F&B mix for your airport
  • Delivering a distinctive airport passenger experience
  • Commercial planning and forecasting
  • The airport commercial concession model
  • Contracts and tendering
  • Airport advertising
  • Terminal and store design
  • The commercial role of car parking and ground transportation services
  • Using market research to drive commercial performance
  • The impact of digital and mobile on airports and commercial activities
  • Airport branding and marketing


This 4 day course is held at the HC Coombs Centre for Financial Studies, Sydney, Australia and is fully residential.


“Susan and team, with their wealth of experience, added a lot of insights and fresh perspectives to the course. I also greatly enjoyed the engaging conversations and questions that were going around. A great introduction to concession planning!”

Sarah Ong, Assistant Manager, Airside Planning and Leasing, Singapore Changi Airport

“A valuable course, which I would recommend any airport professional attend. The four day course is jam-packed with interesting and relevant content which covers a wide range of areas. Project Planning, Operations, Commercial & Marketing teams would all benefit from this course.”

Vicki O’Reilly, Commercial Manager – Transport, Northern Territory Airports Pty Ltd

“As a brand new entrant into the airport industry, I attended the course in Sydney in mid-2015, and found the course content invaluable and rewarding. The team at CPI are experienced in all aspects of optimal airport design, and communicated these design principles with insight. The principles I learned have formed an excellent platform for my lead role in the retail design component of Adelaide Airport’s planned future terminal expansion. A highly recommended training course for any new entrant into the airport industry.”

John Pearce, Head of Retail & Commercial – Terminal, Adelaide Airport

“The breadth of the topics has assisted me in my understanding of the airports industry.”

“This is an all-encompassing course for airport commercial teams. However, should not be limited to just commercial. Operations, finance and planning teams would benefit greatly from this course.”

“Fully comprehensive airport commercial development and management course – and a great venue!”