Now in its 18th year, the CPI Airport Commercial Development and Management Course is recognised as the leading professional development course in the global aviation industry for commercial managers and leaders. Established by CPI founder Frank Gray and Dr Romano Pagliari of Cranfield University’s Air Transport Department in 2000, the course provides a comprehensive overview of the principles underpinning airport commercial planning and development, as well as addressing the core categories, issues and disciplines that are most relevant to airport commercial professionals today.
The course is regularly updated, and in 2017 a comprehensive review of content, case studies and principles has been conducted, ensuring delegates share in the best practices of today to plan the airports of tomorrow. Previous attendees include many of the world’s largest and best airports, including Changi Airport, London Heathrow, Amsterdam Schiphol, and Fraport, as well as airports from locations as diverse as Budapest, Marseille, Bologna, Tel Aviv, Riga, Keflavik, Athens, Nice, Cork, Avinor (Norway), Salalah and Dar es Salaam. We also regularly welcome airport concessionaires from food and beverage, specialty retail and Duty Free companies, and associated service providers.
This year’s 4 day course will be held at the Cranfield Management Development Centre near Milton Keynes, UK, from Monday October 30 to Thursday November 2, 2017. To view the 2017 programme brochure or registration form, please click the buttons below.Download brochure Download registration form
Alternatively, if you are interested in registering for this year’s course, please email us on email@example.com and we will be in touch.
Fees are inclusive of all course materials, accommodation and meals.
Key themes covered during the course include:
- Introduction to airport commercial planning
- Estimating commercial sales and revenues in airports
- Planning the retail/F&B mix and forecasting performance
- How terminal design impacts commercial success
- How the right store experience drives revenue
- The significance of F&B to the overall airport offer
- Airport commercial redevelopment case study
- Using research and insights to support the delivery of a distinctive passenger experience
- Defining and delivering a distinctive customer experience
- Contracts and tendering from airport and bidders’ perspectives
- Advertising and the digital airport journey
- Car parking and ground transportation
For details on the location of Cranfield University, and a comprehensive list of transport options, please click here.
Pascale Delaplace, Retail Manager, Aéroport Marseille Provence